Till now, the digital marketing trend in 2021 seems to revolve around two different but almost contradictory concepts: the first is to humanize and adjust content to a more personalized approach, in general, to achieve more personalization Second, it’s more mechanical and technical optimization, SEO optimization and how you build your advertising campaign-something that your satisfied customers can’t see.
The list below provides information about many strategies you’ve heard of, including search engine optimization, loyalty, e-commerce, video recording, and authority marketing. It also includes new plans related to cookie-free advertisement and solitude changes, as new ways to assist you to serve new consumers in 2021 who are tired of COVID and aware of social changes.
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1. Optimize for the Next Google Update
With Google Page Experience, you can measure your site’s loading time, dealings, and content solidity, and begin to affect your overall search ranking. Prioritize sites that provide a good user experience based on five key signals. Some are new ranking signals, and many are already in use in some form. The five signals are:
- Internet basics
- Mobile compatibility
- Safe surfing
- Use HTTPS
- No annoying interstitial ads on mobile devices.
2. Be Prepared to Stop Third-Force Cookies.
Since the late 1990s, marketers have had a soft spot for third-party cookies. Operators such as Mozilla and Google are planning or have planned to use third-force cookies, which will completely change the basic way of online advertising. It is not clear what the future of digit third-force cookie marketing will look like.
Don’t panic, the use will be stopped, but the platform is creating new alternative solutions for online advertising. While waiting for new solutions, it is recommended to focus on promotion. Now you can do it yourself:
- Use your own data
- Build your own customer and audience database
- Keep your contact list clean
- Plan strategies to make the most of your contact base
3. Promote First-Person Relationships.
Purchaser values their acknowledged data because it upgrades their ability to execute basic online marketing functions such as customer sectionalization. Senior marketers link all appropriate data sources online and offline to determine their target audience and create a more absolute customer map.
For example, a company can use its own data (including online or mobile application behavior, interaction with a store or call center, purchase history, and loyalty status) to create advertisements that target individual customers.
4. Focus on Client Loyalty.
A loyalty strategy enables you to provide an existing customer base and derive more value from it. You want your hard-working customers to be with you, have a great customer experience, and continue to benefit from your products. Let us outline some specific ideas you can use to increase customer loyalty.
- Use customer accounts
- Improve customer experience
- Launch customer loyalty programs
- Send attractive emails to customers
- Offer discounts or refund points.
5. Begin Selling on Media
In 2020, Facebook presented stores for Facebook and Instagram, allowing users to shop directly on the platform. There are many other websites, such as Amazon, eBay, Daraz, etc., which provide marketers with a new method to make your products stand out. Potential customers.
6. Support + Influencer.
If celebrities publicly give positive reviews about your brand, product, or service, then you have the opportunity to promote their products, but your focus is quality. These content types are very easy to use to promote your business.
7. Build Trust
Consumers tend to treat companies like everyone else by complying with certain standards and establishing relationships with people they believe. They show it with their money and want to work with companies that won’t let them down. We will study these steps by which you can take to cultivate this belief
- Provide excellent customer service
- Share positive reviews and ratings
- Be honest and transparent
- Solicit and respond to feedback.
8. Case Studies
Positive customer stories usually describe in detail the problems they face, how your product or service solves the problem, and what results your solution brings to the customer. Although case studies are based on facts, they are people-oriented and less formal, which makes them more interesting. So that people can read. Based on actual profits, you can immediately build confidence in yourself. All of this is without sales calls or self-promotion, you will find these in other marketing activities.
9. Create a Podcast.
Podcasting is a way to communicate with customers through your voice, which can make them feel that you know you better. If you make them interesting, you will have regular customers. The on-demand podcasting feature allows companies and brands to tell their stories anytime, anywhere, helping to build credibility in your industry and building brand advocates at the same time.
10. Voice Search Optimization
Voice search optimization uses your voice to perform targeted searches on the Internet. You can ask any questions to your voice search assistant and they will do the necessary research for you.
The number of voice search options continues to grow. It is popular among modern Internet search engines, especially because voice search is very easy to use. This hands-free technology eliminates the need to manually enter search queries and really saves you time.
11. By Relying on Local Search Engine Optimization
SEO can help you build better relationships with your audience, improve customer experience, increase your credibility, attract more visitors to your website, give you an advantage over your competitors and promote conversion rate increases, which means more sales. More loyal customers mean more growth for your company.
12. Freely on social media
Providing relevant content to your audience is imperative. Video gives your brand a voice, allowing you to quickly take advantage of news, consumer behavior, and any type of viral-related content. It can help marketers better understand their target audience, likes, dislikes, and interests so that they can develop the best marketing strategies to attract these customers.
Having your brand partner with another company to create content that attracts a mutually beneficial audience will help you reach people who are interested in your product and have proven to be loyal. Marketing cooperation with similar products and services provides a framework suitable for your brand. The association helps each company find an audience that wants its products and services.
14. Use Media Network Distributors.
Retailers like Amazon and Walmart are among the some of the retailers that have truly benefited from these changes brought about by the pandemic. In recent history, Amazon has also certified its promoting portfolio by adding components such as sponsored video advertisement, sponsored display advertisement, and OTT (over-the-top).
With these additional components, Amazon has become a completely closed atmosphere, supporting the entire marketing channel from the perspective of a product launch before buying. In addition, e-commerce sites also know their customers very well, which is the key to targeting ads without using third-party cookies.
15. Google Yourself
You need to know the reviews about you on the Internet; this is the only way you can use the power of positive reviews or weaken the power of negative reviews. This is a great way to find out the comments that various people have left you on the Internet.
16. Engage Yourself in Augmented Reality.
In addition, it is expected to see more augmented reality implementations in 2021, which will enable brands to show consumers what items in their homes will look like, such as IKEA’s augmented reality catalog or the clothes they wear or Types of accessories.
The biggest mistake of augmented reality advertising is that although it is expensive, it is actually cheaper than traditional channels.
17. Automate What You Can Do
Another strategy to cut budgets and increase efficiency is marketing automation, which enables marketers to create coherent, customized cross-channel travel that provides a consistent and connected customer experience. Provide the right content to the right customers at the right time, thereby increasing their trust in the brand.
18. Support B2B2C
Basically, the termB2B2C is used to improve the customer experience of the end consumer, and the company plays an intermediary role in improving overall customer satisfaction during the purchase process.
- Reaching qualified potential customers.
- Reduce overall costs.
- Use the authority of big brands.
You don’t have to try all these strategies for your internet marketing. You can choose some and try them. For others, choosing one and really focusing on it may be more appropriate. It all depends on your industry, your audience, and especially your business goals. See what your competitors are doing and what your audience is saying, then start your marketing plan.