Do you want your website to look beautiful no matter what device is being used to view it? Then you need a responsive design.
Many people are still using mobile sites with separate URLs to make their websites accessible to different devices. This is a fairly common practice, and was widely used before responsive development became the preferred method.
A responsively designed site serves up the same HTML code on one single URL, but will still look great whatever size screen it is being viewed on. This is far more practical than creating separate sites for different resolutions, and there are many benefits to choosing a responsive design.
Web development company WayFresh.co.uk told us their top three reasons why it’s important for your business’s website to be responsive:
Mobile browsing is on the rise. There are now more mobile devices in the world than people. People are spending more and more time on their phones or tablets, yet many websites are still not designed to adapt to different screen sizes.
Link sharing on social media is also driving more mobile traffic, as most social media interactions are now done via mobile.
Having to do lots of side scrolling or pinching and zooming is frustrating for mobile users, so a site that was only designed to be viewed on desktop will put people off.
It also works in reverse – how many times has somebody sent you a link when you’ve been on a laptop or desktop, only to click it and be taken to a basic mobile site?
Having a responsive site will provide a better use experience for all users, reducing bounce rates and improving conversion rates.
Improved SEO rankings
If SEO is important to you, you need your website to be responsive. Google recommends using a responsive design over sites with separate URLs. Having a single URL makes it easier for Google to crawl your site, and also reduces the likelihood of errors.
From April 2015, Google started boosting any sites that were designed to be mobile friendly in search results if the search was being made from a mobile device. If you have seen a drop in mobile traffic from search, you will likely see an improvement if you implement a responsive design.
With a responsive design, not only will you be keeping your site visitors happy, you’ll be keeping Google happy too.
Having one main site and a separate mobile site is inefficient, when it comes to updating your site’s design and content.
While it may seem like a lot of work to set your site up to be responsive, you will save time and money in the long run as you will only have one site to maintain.
A responsive site will adapt to any size of screen, which means that as new devices are released, your site will still be a pleasure to view. This offers a degree of future proofing, with site updates needing to be done less frequently.