Many people think that SEO is difficult, but this is not entirely true. The basic SEO configurations are quite simple to implement. You just have to be patient as it is an ongoing effort with many moving parts. The results you want are almost always never immediate.
Acquiring for SEO services from an expert can be extremely helpful. But there are some techniques you can do on your own that would not require a web designer to do it. In fact, you do not need to have years of online marketing experience to apply SEO techniques to your website.
To become efficient, It is also important that you learn more about search engine optimization and expand your efforts into it as time goes on. Until then, here are some quick and easy tips that are more than enough to get you on your way.
Get Your Titles, Headers and Meta Description Tags in Order
This is the oldest yet still the most important SEO tip you need to remember. Search engines like Google determine relevant search terms for pages throughout your website by the help of titles and headers.
For example, if you own a shoe shop, then the formal shoe page should have the term “formal shoes” in the page title and a variation of that phrase in the header. The page title is not visible on the page so you’ll need to view the source code to review your page titles.
The header is usually the main headline above the page content, and there should only be one, unique header per page. And just like the page titles, the meta description is not visible on the page itself. Instead, it will appear on search results page.
Publish Fresh And Useful Content
One of the reasons why you have a website is to provide informative content to your audience and keep them engaged. Publishing good quality and unique content can also make you gain new readers or customers.
Content comes in many different forms like articles, comments, reviews, videos infographics, music, slideshows – just about anything that is well suited for your niche. If you do not frequently update your website, your visitors will most likely go away and look for better websites that can provide what they need.
Start A Blog
Setting up a website alone is not enough to drive traffic. Now that you know that you need to publish fresh and useful content as frequently as you can, it is best that you start a blog in your website so that you have a way of updating it frequently.
This is going to be helpful because Google’s algorithm is programmed to favor websites that have relevant and unique content that visitors find useful.
Setting up a blog is the best option to drive readers to come back to your website. You can write about recent news and events, review products or services, provide insightful posts or offer helpful advice.
Blogs can help establish your authority in your niche and it can be easily shared through social channels and provide backlinks. Both of these are helpful to your website’s search engine optimization.
Start To Build Backlinks
Building links to your website can establish your business as an authority in your chosen field. As a result, your website will rank higher in search engines.
You can begin building links by setting up profiles for your business in Foursquare, Bing, Yelp or any local directory websites. You can also create a business page on Youtube or LinkedIn and offer instructional videos.
Every time you open an account on different websites, make sure to list your information. Doing this will help boost your SEO efforts.
If you do not want to allow a budget for hiring an SEO guru, there are quick and easy SEO tips you can implement to boost your traffic. If you religiously work on these techniques, good things will soon to happen.