With a large number of modern consumers relying on search engines to find required information and details, if your insurance agency website is not among top SERPs, you are missing out on a lot of potential customers in your reign. Your customers are looking for your services on Google, Bing, and Yahoo. That’s why you should be there at the top of search results to grab their attention and secure more leads. Whether they search for queries like ‘life insurance agents near me’ or how to buy auto insurance, your business must have a well-developed SEO strategy to appear in relevant searches and capture those potential leads before your fellow agencies do. Investing in appropriate search engine optimization techniques not only helps you generate more leads but also makes your insurance company look more credible and trustworthy in the market.
Whether you’re an insurance agent looking to outrank the local competitors or an established life insurance agency looking to outrank giant competitors in the market, below are some SEO tips you can take on right now to improve SEO for your insurance company like a pro.
Do Keyword Research
Keywords are the phrases that people use when searching online to find answers on the web. Keyword research is a process that helps you find out relevant keywords, and identify user intent so you can optimize your business for top ranking and best performing keywords to get your business in front of more search engine users. You can use keyword research tools like SEMrush to find out the most relevant and best-performing insurance-related keywords that have good monthly visits and are easy to rank as well. It allows you to create a list of keywords that you can use in your SEO strategy to stand out in SERPs.
Develop your on-page SEO
On-page SEO is all about using your focus keywords in your content and other elements of the website with an intention to rank your business higher in search engines for chosen keywords. Best on-page SEO tactics include:
- Using keywords in the title tags of each web page (you should limit your titles to 60 characters)
- Strategic use of target keywords in H1, H2, and H3 headings
- Optimizing page URLs with keywords while keeping them short and appealing
- Adding keywords into image alt text and image description
- Linking different pages of the website internally to make navigation easier
- Optimizing web pages for load time and mobile devices
- Creating fresh, relevant, and informative content
Getting all the on-page SEO factors right can help your insurance company website rank well in search engines and drive more organic traffic.
Leverage your off-page SEO
After doing on-page SEO right, now it’s time to leverage off-page SEO to increase the visibility of your insurance websites in search engines like Google and Yahoo. Off-page SEO is all about building quality and relevant backlinks for your website using several techniques like directory submission, forum posting, reciprocal linking, and guest blog posting, etc. When a reputable and relevant website links back to your website, it boosts the authority of your website to make it look credible and trustworthy. Building quality and relevant backlinks for your insurance company website encourage search engines to rank it higher in relevant search results.
Quality Content Creation
An effective insurance SEO strategy relies a lot on quality content. Quality in content creation means creating content that is relevant, fresh, and useful to resolve the problems of your target audience. Informative and problem-solving content increases user engagement on your web pages that lure search engines to rank them higher in SERPs for relevant keywords and phrases. The use of a balanced blend of text, images, infographics, and videos can make your content look more authentic, easy to read and consume.
Claim Google My Business Listing
Getting listed on Google My Business is one of the best ways to improve SEO for your insurance company and rank higher in local search results. It is the most effective way to drive more local traffic to your company website. GMB listing not only helps you improve local ranks but also makes your insurance company appear on Google Maps and make your content information prominent. However, you should optimize your GMB account with accurate and authentic business details, contact information, open hours, branded images, and the latest updates to stand out from competitors.