If you’re a YouTuber, you think about the ways to earn more YouTube revenue. That’s why we created this mini-guide to help you!
With more than a billion monthly users, YouTube is quickly becoming the world’s most popular social media network. YouTube has also become an important revenue source for many social media influencers, YouTubers, and businesses.
While anyone can build their own channel to share content with their audience, it takes a lot of time and effort to grow a channel and build an audience capable of generating significant revenue.
It seems like everyone and their mom is making a decent amount of money through YouTube these days. The platform has become a lucrative source of income for many vloggers, but it goes well beyond just posting videos and sitting back to watch the views and money start flooding in. If you want to increase your earnings from YouTube, you need to be aware of the various ways that you can monetize your content and how to maximize each opportunity.
This article will provide 10 tips on how to earn more revenue from your YouTube Channel.
Table of Contents
1. Create High-Quality Content
Producing high-quality content is the number one driver of your channel’s growth. It’s important to be consistent, remain focused on creating quality content, and continue to build an audience.
For example, great videos don’t necessarily have to be time-consuming or expensive to make. As long as your videos are well-produced and providing value for your viewers, you can succeed on YouTube. You can also experiment with different formats and styles to see what works best for you and your audience.
Here are a few tips to ensure that you’re creating high-quality content on your YouTube channel and maximizing your revenue potential:
- Audience Interaction: If a comment passes through the YouTube filters and makes it live on your video page, reply back to them. Engage with them. It’s important to build a following that continues to come back to your channel by building a long-term relationship with your audience.
- Quality Content: Try not to use low quality cameras for recording videos for your channel. If you’re just starting out with video production, then it’s understandable that you might not have an HD camera with all the bells and whistles. But try not to record videos on handheld cameras that are shaky or grainy because this can negatively affect the quality of your video and thus drive away viewers from your channel.
- Length: Keep the length at around 5 minutes or more per video because this increases chances of monetization approval by Google since longer videos tend to perform better than shorter videos on YouTube.
If you’re willing to put in the effort, you can reap serious rewards from YouTube. Why? Because there are more people watching YouTube than ever before, with over 1 billion hours of video watched every day. That’s a lot of eyeballs!
2. Use Keywords In Video Titles And Descriptions
Identifying keywords for your channel will take a little bit of research on your part. First, compile a list of words that you think people might use when they are searching for videos like yours.
Once you have a good selection of keywords, plug them into the Google Keyword Planner to see how many people search for them each month. The planner will also help you identify other keyword ideas that can be useful in increasing your YouTube revenue.
Your next step is to use these keywords throughout your video content and its title and description. This will help the YouTube search engine index your video content more effectively.
Your title should also accurately describe what your video is about. If you’re offering an interview with an expert, put that person’s name in the title, so it’s clear who’s being interviewed. If you’re discussing a specific topic, put the topic in the title so people know what the video is about.
3. Create Playlists For Your Videos
Playlists are a great way to organize your content so that people can find what they want to watch. Playlists are also a great feature to use when trying to monetize your videos.
Advertising on videos is one of the primary ways you can earn money on YouTube. However, not all videos are eligible for advertising. The rules for which videos are eligible for advertising are changing frequently and can be hard to keep up with. One thing that makes a video ad-eligible is how long it is and how many views it has racked up. The longer your video is and the more views it has, the more likely it will be able to monetize from ads.
You can create playlists that include links to all of your videos that total at least 10 minutes in length. If you want shorter videos, then you will need to create multiple playlists. Each playlist should have an overall theme and be easy for the viewer to understand what they’re going to see by looking at the title of the playlist or by watching the thumbnails of the videos in the playlist itself.
In addition to creating playlists, make sure you provide a link back to your channel in every video description you have. This will help ensure that as many people who watch one of your videos
4. Add Annotations To Your Videos
You can add clickable annotations to your videos on YouTube.
Annotations are overlays on your videos that point viewers to other videos, playlists, channels, or websites. You can use annotations to promote other videos (for example, out takes, bloopers, or behind-the-scenes footage), provide relevant links (such as a link to your website), or encourage viewers to subscribe to your channel.
You can create two types of annotations:
- Notes: A speech bubble with text that appears in the corner of the video. Notes appear on all devices, including mobile devices.
- Spotlights: An icon that appears in the corner of the video, which when clicked takes viewers to a specific location within the same video or another video. Spotlights appear only on desktop computers and Android mobile devices.
That’s it! Now when you watch your video, you’ll see a small call-to-action button in the lower right-hand corner, linking back to your destination URL.
5. Include Engaging Thumbnails With Your Videos
When you upload a video, YouTube automatically creates three thumbnail images for you. These are usually the worst possible images for you and your brand.
The first image is a screen grab from the first second of your video. YouTube’s second thumbnail is a screen grab from 5 seconds into your video, and the third thumbnail is a screen grab from 10 seconds into your video.
If your video has any copyright music in it (as most do), you’ll find that the default thumbnails will be replaced with one of those annoying black and white stills that say, “This Video Contains Copyrighted Content.” These aren’t going to help you attract new viewers.
6. Encourage Viewers To Subscribe To Your Channel
The more subscribers you have, the more likely you are to gain new views and appear in search results. In this lesson, you’ll learn how to encourage viewers to subscribe to your channel.
Promote your YouTube channel in your other marketing activities. Include a link to your channel on your website, email signature, forums signature, and any other places where you interact with your customers. For example, if you’re an artist and sell art online, it’s a good idea to include a link to your YouTube channel in the description of your pieces on sites like Etsy.
- Add a subscribe button. You can add a subscribe button to your videos using annotations, or use a card that lets viewers subscribe right from their mobile devices.
- Use the call-to-action overlay. The call-to-action overlay allows you to place an image on top of your video, which will appear as an end card on desktop computers or tablets. The image will also appear as an annotation on mobile devices.
- Encourage subscribers with an incentive. In exchange for subscribing, offer users something that complements your content, like a free download or discount code for one of your products or services.
Also, if you make changes to your channel like adding new features or changing the look of your channel, those changes will be shown to all of your subscribers when they visit their homepage.
7. Ask Viewers To Like, Comment And Share Your Videos
What you need to do is to make sure your videos are good and quality content. So you’ll get a lot of likes, comments, shares and views. The more engagement you will get from your viewers, the higher possibility that your video will be monetized by YouTube.
There are a number of ways to encourage viewers to like and comment on your videos. You can:
- Ask questions at the end of your videos and ask that they leave their answer in the comments.
- Ask questions during your videos and ask that they leave their answer in the comments.
- Talk about what you ask of your viewers at the beginning of your videos.
- Leave a question or call-to-action in the description of your video.
In addition to asking viewers to comment, you can also ask them to subscribe and share if you feel so inclined. When it comes to asking people to share, I personally feel like it isn’t really necessary because if they really enjoyed a video and want to share it with others, then they will without being asked.
When asking for these things, be sure not to overdo it, as this can be very annoying and result in less views and engagement on your videos.
8. Promote Your Channel On Other Social Media Platforms
Promote your YouTube videos on Facebook, Twitter, Instagram, and other social media platforms. Keep in mind that your posts must be somewhat consistent. If you are posting about YouTube videos every day and stop for a week and come back to it, don’t expect the same results.
Your Facebook page should serve as a hub where viewers can watch all of your videos. You may want to consider Facebook advertising to get noticed by more people who might be interested in your content.
Also, make sure that you are actually active and engaged with people. So don’t just post stuff and leave. Instead, engage with people who like or comment on your posts.
9. Use Paid Advertising To Promote Your Channel And Videos
If you’re new to YouTube and have just started monetizing your channel, you may be wondering how you can amplify growth and start earning more revenue.
With paid advertising, you can attract potential subscribers and viewers who are the most likely to enjoy your videos.
You don’t have to spend a lot of money on ads — just $5-$10 can go a long way toward getting new viewers for your videos.
Here are some of the basics about getting started with YouTube ads:
- Choose ads that match your audience’s interests, hobbies or current events
- Create multiple ad groups with different targeting options to find out which is most effective
- Use a variety of ad formats, such as short TrueView in-stream ads, long TrueView in-stream ads, bumper ads and display ads.
You can also add a call-to-action overlay and companion banner ads to the videos and channel pages of creators who participate in the YouTube Partner Program, effectively turning their videos into ad space you can buy through AdWords for Video.
10. Collaborate With Other YouTubers
If you’re feeling the need to take your channel to the next level, consider collaborating with other YouTubers. Sometimes, it’s just nice to be making videos with a friend or a partner. Other times, it can be a way to grow an audience and make more money.
There are a few ways that you can collaborate with other YouTubers to grow your channel and increase your revenue, including:
- Cross-promote your videos. This can be as simple as mentioning another YouTuber’s channel in a video and asking them to do the same for you.
- Create a video together. If your content complements another YouTuber’s, you can create a video together and split the revenue.
- Collaborate with brands. Some brands, such as McDonalds, will sponsor “family vlogs,” which involve parents and their children eating out or reviewing products.
Take some time to do research on other YouTubers in your niche that have several hundred thousand subscribers before asking them to collaborate with you.
That said, YouTube is one of the fastest growing websites in the world, with a constantly growing number of users and video views. That’s why even though YouTube has a complicated formula to determine how much creators get paid per view, it’s important to do the right things to earn more YouTube revenue. How? You can optimize titles and descriptions for your videos, upload them regularly, focus on high-impact keywords, use banners that include calls to action and so much more. Take a look at this list of 10 tips on earning more YouTube revenue and make sure you’re doing everything you can to reach your goals.