If you’re new to YouTube, you may be wondering how to gain more views on your channel. While it’s hard to predict how your channel will take off, there are ways to get the ball rolling and grow your audience.
What is YouTube?
YouTube is the largest video-sharing website in the world. It was founded in 2005 by three former PayPal employees, Steven Chen, Chad Hurley, and Jawed Karim. Since then, the site has grown exponentially and its videos can be viewed via mobile devices as well as desktop computers.
YouTube’s popularity has skyrocketed over the past few years as more and more people have started to watch videos on their mobile devices. The site has become a popular destination for many users, who use it as a platform for sharing their videos with others. For businesses that want to promote their products or services through video marketing, YouTube offers a wealth of opportunities.
How do I get started?
To start using YouTube, sign up for an account by creating a Google account (if you don’t already have one) and then head over to www.youtube.com/signup. On this page, you will see several options for creating your account, including whether you would like to use your real name or not.
YouTube is the second-largest search engine in the world, after Google. The platform’s users spend more than an hour per day watching videos, which makes it one of the best ways to engage with potential customers or fans.
If you’re new to YouTube, you may be wondering how to gain more views on your channel. While it’s hard to predict how your channel will take off, there are ways to get the ball rolling and grow your audience, you can also try Free YouTube subscribers.
Here are a few tips for promoting your YouTube channel:
Start with quality content
The first step in promoting your YouTube channel is to create a content calendar. This will help you plan out when and how often you will be posting new videos, as well as giving you a rough idea of what kind of content you will be creating.
You may have noticed that channels that post on a consistent schedule tend to do better than those that don’t. As with many things in life, consistency pays off. The more regularly you post new content, the more likely your audience is to engage with it.
A content calendar can also help reduce stress because you already know what kind of content you need to create each week.
A content calendar also helps you avoid duplicating content or forgetting to post on social media. It can also help you identify patterns in what works and what doesn’t.
Include in your calendar:
- The type of post — for example, photo, video or text
- The information you plan to share
- The platforms you will use for the post
- The day and time the post will be published
- A link to the content, if applicable
“Consistency is key,” said Julep CMO Elisa-Marie Dumas, who has been posting videos about beauty products at her own channel for five years.
“I think something that people don’t understand about YouTube is that even if you post once a week and not four or five times a week, it’s OK as long as you’re consistently posting once a week.”
Dumas said she didn’t start posting more than once a week until a few years into her channel’s existence because she wanted to be sure she would continue posting on a regular schedule before she committed to more frequent uploads.
For starters, there’s the traffic. Over one billion people visit YouTube each month, and over six billion hours of video are watched each month, which means there’s a lot of potential for your videos to reach an audience of millions.
And even if your audience isn’t that big just yet, YouTube videos are easy to share across social networks like Facebook and Twitter, where your views can multiply exponentially. (Just like this Moz post!)
Another reason to be on YouTube? Video is an increasingly important part of Google’s algorithm. According to Forrester Research, search engine results pages that feature videos are 53 times more likely than standard results pages to garner a page-one ranking.
Optimize your videos for SEO
Search Engine Optimization (SEO) is the process of optimizing your website content so that it appears in the search results when people Google (or Bing!) a relevant phrase.
The goal of SEO is to get traffic from organic search results. If you can achieve that, you’ve won the game.
When we talk about YouTube video SEO, we’re really talking about two things:
Optimizing your video to rank higher on YouTube and Google’s search results.
Attracting more views and subscribers as a result of ranking higher on YouTube and Google’s search results.
Here are a few tips for promoting your YouTube channel:
Choose the right title. Good titles are key to attracting views and subscribers. They also affect your ranking in YouTube search results. Like all SEO, it’s important to do keyword research and keep up with ever-changing search algorithms.
Use tags. Tags help YouTube understand what your video is about and serve as a way to connect people with similar interests. Use both broad and specific keywords so that you can reach a wider audience, but also give viewers more detailed information.
Create an attractive thumbnail image. This is the first thing people will see when they come across your video, and it’s an important part of engagement. Good thumbnails show viewers what to expect in the video and can help entice them to click “play.” Choose something that pops out on the page.
Write an engaging description. The description is another way to let people know what your video is about; plus, it can affect SEO. You’ll want to include relevant keywords here as well — don’t be afraid to do some research or use Google Trends or Keyword Planner in Google Ads to find the best ones for your channel or individual videos.
Embed your videos on your site and blog
You want to make it as easy as possible for people to view your content, so they’ll be more likely to visit your YouTube channel and subscribe.
To embed a video, all you need is the URL of the video you want to share and an embed code.
If you are using a platform like WordPress, it is even easier. For example, if you want to embed a YouTube video in one of your blog posts, all you require is the URL of that video.
Simply paste it into the Post Editor and WordPress will automatically convert it into an embedded video that looks and functions like this:
- Upload a custom thumbnail for each video, which will help make your videos more visible and attract more clicks.
- Add an end screen with links to related content and a call to action for your viewers to subscribe.
- Use cards, which are interactive features that appear at the top of each video, to link viewers to other helpful content.
- Create engaging playlists that link several of your videos together, so users can watch them back-to-back.
- Embed your videos on your website and blog, which will give them better visibility.
Add a video link to your email signature
If you send the same email to different people, then you can add a video link to your email signature for promoting your YouTube channel. This way, every time you send an email, it’ll be a reminder for everyone to check out your channel.
The signature should look something like this:
- Your Name
- About Me:
- YouTube Channel Link
Using email signatures for promoting your YouTube channel is a very effective way of getting people to watch and subscribe. All you have to do is add a video link to your signature. With each email you send, your YouTube video will reach more people.
You can also use your signature to promote other social media accounts, your website and more. It’s an underutilized marketing strategy that works.
Share video links on social media
Share videos on Facebook, Instagram, and Twitter. You can also share video links in a text message or email, or embed them on your website.
Share your videos with people you know through social media platforms like Facebook and Twitter. A good way to boost views is to create a post about your new video and include a link to it in the post.
If you have people you want to share the video with directly, send them the link via text message, email, or a messaging app.
Social media is the best way to promote your YouTube channel, so make sure you have accounts on as many relevant networks as possible. The more people follow you on social media, the more views and subscribers you’ll typically get.
The easiest way to do this is to make use of social media buttons, which are available for free from virtually all video hosting services. You can also get fancy by creating custom buttons or links that make it easier for people to share a specific video or channel.
However, if you want your videos to get more views, it all comes down to two things: having a solid foundation for your channel and then putting in the hard work. That’s all there really is to it. You’re going to want to be uploading interesting and engaging content, responding to any comments that you receive, and of course, working on building your followers. It’s not exactly rocket science; in fact, many people have been able to grow their YouTube channels into something respectable. However, doing so takes a little time and effort.