With over 310 million monthly active users worldwide, Twitter gives you a massive potential audience and a chance to target these audiences with relevant posts. However, if you don’t know how to make the most out of its 280 characters limit, then you might not find Twitter to be all that useful. Because Twitter users are restricted by the word limit, producing a tweet that answers your followers’ question or offers them important information can be a bit tricky.
But with the right tips and tricks for Twitter, you can start tweeting like a pro in no time. Listed below are 10 tips that will help you wow your followers, and the Twitter community.
Keep in mind that not all images are created equal. If you upload a picture on Twitter that is smaller than 440 x 220 pixels, it will not show the image and instead appear as a link on your followers’ timelines. Bigger images are fine; they will get cropped and resized by Twitter automatically.
- Make use of KeywordsIn order to draw a specific target audience, you will need to include findable keywords, with links to valuable content, in your tweets. Keyword targeting enables you to connect with followers based on phrases and words that they have recently searched on Twitter or tweeted about. This helps you connect with your audience at the most relevant level.
- Use the right Photo SizeA picture is worth a thousand words and can be a great medium of communication on Twitter, especially with the short word-limit. However, not using the right image size can pretty much dilute the whole effect.
- Use Hashtags
Hashtags are a no-brainer as they make sure that your content is as discoverable as possible. Regardless of how old your tweet may be, potential customers will still be able to easily come across it provided that you add a relevant hashtag. A successful hashtag is one that sparks instant engagement, so make sure to spend some time coming up with an optimal hashtag that will serve a long-term purpose.
- Use Twitter Lingo
Owing to the 280-characters word limit, using shorthand and abbreviations becomes necessary. LOL, OMG, b4, BTW are all examples of Twitter Lingo that you should be aware of in order to fit the most content in two to three sentences. Here is a handy Twitter Dictionary that will help you get a good grasp of the slang and buzzwords. Make sure to not overuse these words or else your content will lose its sophisticated appeal.
- Use embedded Tweets
If you are posting to the news website or composing a blog, embedding a tweet can help boost engagement. When tweets are embedded in content, the related Twitter account and article headline will show. This is a smart way to boost Twitter readership and at the same time increase clicks.
- Pay special attention to the Quality of Your Tweets
A high-quality tweet is one that is thoroughly researched, accurate, informative, interesting to read, and free of grammatical and spelling errors. If you lack the time or skills to come up with such tweets on a regular basis, then a smart thing to do would be to hire a qualified and reputable content writer who can write, edit and proofread your tweets. If you are in search of a topnotch writer to handle your Twitter branding, then CopyCrafter is a great place to look for highly qualified and deeply committed American writers. The company takes great pride in delivering quality content and at the same offering tremendous client support.
- Keep it Short
We have all come across those unfortunate tweets where the characters limit is mostly used up by a lengthy URL. You can prevent this tragedy by using various URL shorteners such as Bitly, Goo.gl, TinyURL.com, and Ow.ly.
- Focus on Quality Rather than Quantity
As with a lot of things in life, your Twitter strategy should also be more focused on quality instead of quantity. Rather than spamming your followers with less than useful tweets, go for few but very effective tweets. Spend some time coming up with tempting and persuasive content that will spark engagement between you and your followers. Remember that too much tweeting may annoy your followers, making them unfollow your account for good.
- Avoid being Vain
If you want your tweets to be effective, it is crucial to realize that they can’t be all about you. Not a lot of users will find your content to be of value if it is only obviously self-serving. Instead, make an effort to focus on your audience and retweet, share, and mention their content regularly.
- Tweet at the Right Time
Timing is key if you want your tweets to be engaging. Depending on who your Twitter followers are and where they are located in the world, your best tweets may go unnoticed if you tweet at a time when they are asleep or not paying attention to their Twitter feeds.
The only way to know which time is best is by trial and testing. Tweet at different times of the day and see which one yields the most results.
Hopefully, you will find these tips for using Twitter helpful. Happy tweeting!