Can you tell us the way in which you sell some product to someone who is not even aware of the fact that he needs it? In what way should you then write your copy and content which is able to persuade people with the right answers to the questions they’ve been asking? It is indeed a challenging job to write a sales copy as this is the way in which you sell your story to a new audience who don’t even know that you exist. Here are few persuasive sales copy tactics which still work.
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Credibility is the factor which convinces audience
Suppose you are a company which sells strings but the society is a string-resistance one. So, how do you sell it to such a society? Well, you have to build credibility in order to do so. While there are some who do early runs on the board with few viral tactics, few wait for establishing credibility. Credibility is established through different factors. What is an independent authority saying on you? Do they mention you online? Endorsements from peers are of special importance and companies which are praised by peers are definite winners.
Utilize emotions to convince people
An internet marketer compiled a list of 40 emotive drivers which are strategically used in marketing, which are being used to find a new range of audience among content marketing agencies and SEO. Emotive drivers play on our desires, fears, and passion and they are status markers which bring forth rush of endorphins. For instance, people love to be popular and healthy. If you can create a sales copy by using the emotive driver, you’re a success.
Ignite the imagination of people
Remember that a copy is considered persuasive when it can ignite the imagination of the user reading it. It should bring life to something that was absurd. A persuasive copy will make you think what would happen if you opted for the service even for a moment. You may get a better lifestyle.