The Benefits of Using Online SEO Tools

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Search Engine Optimization (SEO) can be a labor-intensive process. Why not save some time and effort and use a few online tools to help accomplish the task in less time? In this article, I will look at some common tools, and show how they can improve your optimization and save you time.

Search Engine Optimization Tools: Optimize Your Optimization

One of the more important tools that you should use is a spider simulator. If, for example, your website uses javascript or Flash to deliver content, then that content is not available to a search engine spider. The purpose of such a tool is to show you how the website looks at the spider. It is only on this content that search engine can index your site.

Another useful tool is a robots.txt generator. A robots.txt file is used to prevent search engines for indexing particular pages or directories. If entire directories need to be excluded then this can be tedious to do by hand, so a generator is useful. Most generators will take directory names as parameters and then search your website and add any files in those directories to the robots.txt file.

One simple tool that you should use is a domain age checker. The age of a domain name is one of the most important factors a search engine uses when it indexes search results. Search engines avoid new domains. Use this tool before you purchase a domain.

A keyword optimizer is almost a necessity for the modern web developer. Working with large lists of keywords is cumbersome at best and making an error will return sub-optimal search engine rankings. A keyword optimizer will take your list of keywords, remove any duplicates and re-list them in alphabetical order.

Keyword typo or keyword misspelling tools are useful as well. When a keyword is entered, the tool returns common misspellings. Using these misspellings in your keyword list will increase the likely hood that a person who miss-types a search will find their way to your site.

Along with a similar vein as the keyword typo tool, is the domain typo tool. It works the same way as the keyword tool, but for domain names. The returned domain names are ones that you should consider purchasing and redirecting to your website.

Finally, a page rank lookup should be used to monitor the ranks of your websites. This will ensure that no change that you make will have a negative impact on our rankings, as well as to identify techniques that work particularly well for your website.

In conclusion, SEO tools are an efficient way to optimize your website’s traffic and increase your revenue. Using them can save you hours of time an frustration.