Timing is critical in almost everything, and it certainly matters when it comes to email marketing. You put in a lot of time and effort to understand your target audience, to find email addresses for building the prospect list, create email templates, etc. It is essential to have a good understanding of when to send emails to your audience. Before that, let me know how you are carrying out your prospect’s email address search process. Are you doing it manually?
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Here’s a tip for you to find emails quickly;
Email address search
Use the email lookup tools such as GetEmail.io to search emails quickly and accurately. This tool is best known for the highest accuracy rate and fantastic customer support. I hope you find this helpful to your email address search process. Now let us learn about the best time to send marketing emails.
The right time to send emails – General tips
Let us now look at the general tips that are widely followed by the email marketing community.
Daytime Vs. Nighttime
It is typically better to send your marketing emails during the daytime. For this, you may have to bifurcate your audience depending on their time zones. And then schedule all your marketing emails so that it is sent during the daytime for your prospects.
Do not send if it’s Monday.
It is generally believed that it is good not to send emails on Mondays. The reason for this is that people would be bummed out because of the end of the Weekend. What do you think they will do when they get back to their desk and find a pile of emails lying in their inbox? They will delete it!
Does it work well on the Weekend?
Well, weekends are when people look for some refreshment and go on adventures or do anything that rejuvenates their minds. Therefore, weekends tend to have a low email open rate. Due to this, marketers mostly avoid sending emails during the Weekend.
Give Heads up for any upcoming event.
Typically more than 20 percent of emails are opened within an hour an email is sent, But some people don’t check emails even after two days of receiving them. Hence, when you are about to organize an event, sending out your event-oriented emails three to four days before the event date is reasonable.
Which days work well?
You may try on Tuesday, Wednesday, and Thursday. These three days have been the favourite days among the marketers to send the marketing emails to the target audience.
Midday in Mid Week
A proven approach of sending emails in the middle of the week in the middle of the day seems to have worked out pretty well. Mailchimp recommends sending emails at 2 pm as a good choice based on their data.
According to Wordstream, the best time to send emails is Thursday between 8 am, and 9 am. Though many claims that eight in the morning is too early to send an email, Wordstream has got more than 25 percent open rates at this time.
Devices also play a role.
Though mid-week, mid-day is proven to be a perfect time to reach the prospects, it makes sense for the desktop users who often open their emails at work. However, mobile users would be highly active late in the evening.
Final Thoughts
The tips we saw until now are considered the best practice for email marketing. Howbeit, things will not work out well in many situations, even on the above concluded best days.
More useful content:
Although Fridays and Mondays are usually not recommended to send marketing emails, it doesn’t have to apply to your business or content. So, try it out by yourself and see the result.
