With the number of social media channels mushrooming every year, it became a tedious task for brands for social posting, management, tracking, updating and being responsive on all these multiple channels. Brands started to turn towards tools that centralize all their social media activity onto websites and walls.
Here, social media hubs emerge as the tool that aggregate and simplifies all the social media activity of a brand. Social media hubs aren’t like the regular plug-in buttons of social networks on websites which do not depict a clear image of the social activity or the follower base. Instead, social hubs add a zesty touch to the websites when embedded onto them. Brands can effortlessly create a social hub for a website and embed it there.
A social media hub for websites gives the brand a total digest of its social media activities of the chosen channels. Embedding social hubs on websites is a growing trend among global brands that have massive social activities from posting, updating, sharing, commenting on liking, responding etc.
Why do we need a social media hub for websites, however? – This is simply because social media hubs result in improved communication, quicker processes, increased tracking and responses, greater brand-building and also result as cost-effective tools.
Social hubs are tools that allow smooth content aggregation from various social media channels. Social hubs extract live feeds from websites such as Twitter, Facebook, Instagram, Pinterest, YouTube etc. and aggregate them all together for a more meaningful insight into the social activity of a brand. Hence, on a website where the selling activity takes places, you can drive more power by embedding social hubs there and letting your website visitors engage in brand activities, view social campaigns and more.
Why do we need social media hubs even though we have access to all our social media channels individually and we also have social media buttons further that can be easily embedded on websites?–
Social hubs for websites simplify processes and simply integrate all the social energy of various social channels easily on one page or one wall.
Brands can easily view and manage their social campaigning and marketing from one single place – the social media hub.
Integration between own blogs, forums and online groups and other brand-user activity can be tracked easily from one place itself.
There are quite a few benefits of social media hubs for websites that brands have the advantage to. Let’s explore them-
Authentic Content & Brand Trust
Social media hubs are a storehouse of user-generated content as innumerable brand followers post to the brand’s social activities contests, polls, and campaigns. Such comments include reviews of products and services, feedbacks, experience, brand trust etc. of a real-customer of the brand. Brand users put immense trust in authentic content and what other users have to say about a brand.
Social media hubs build your brand image and social reputation. The online social trust can be built effectively by making use of UGC from social media hubs. Authentic and original content surpasses cleanly delivered marketing ads by advertisers.
Increased Brand-User Engagement
Social media hubs for websites connect the brand with the audience brilliantly well and with the added advantage of the real-time functionality. Real-time functionality is an essential feature of a social media hub. It creates a new energy around brand campaigns and contests where users and brand can interact in real-time where responses are made LIVE under seconds of them being posted.
Real-time solutions keep up the energy of the user and resultantly make him spend more time on the brand website. And, here the social hub is embedded on the website which keeps him glued while also going through the brand products and services and making a potential purchase amid all this.
Social Hubs are a Unique Experience
Users not only are interested in a brand’s product and services but also their socializing powers and the art of social behavior. A unique social media experience can be gained by social media hubs where a one-of-a-kind experience can be delivered by using great themes, layouts, color schemes, embedding grid styles and more.
Make the best use of social media tools where social hubs come at your brand’s disposal for an interactive experience.