Core Web Vitals is a Google program that provides you with a merging guide to the quality signals you need for a great online user experience. For more than years, Google has provided many tools for measuring and reporting performance. Some developers know how to use these tools, while others have difficulty tracking too many tools and metrics.
In May 2020, Google presented a page update to its ranking program. Core Web Vitals has also become part of Google’s ranking programs as part of the page experience signal. These are many particular factors that Google believes are important to the user experience of the site.
These Core Web Vitals are three indicators that represent load time, visual stability, and page interactivity. Alternatively, you can find the Web Vitals information for your website in the “enhancement” area of your Google Search Console account.
● Importance of Core Web Vitals
From June 2021, Google will use page quality as Google’s official ranking feature. Page experience is a collection of features that Google places on the general positive client experience. These include:
- Serve your website via HTTPS
- Mobile device compatibility
- No annoying interstitial ads
- Safe browsing
Core Web Vitals is a very important part of the result. Judging from the advertisement and the name itself, it can be said that Core Web Vitals will occupy most of them. It is important to note that a great user experience rating on the page does not magically take you to the top of Google.
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In fact, Google was fast to notice that browsing experience is one of several features they use to rank websites in search.
How To Measure Core Web Vitals?
Google recently created new benchmarks, reports, and enhancements to analyze the performance of Web Vitals. The most popular are:
- Page Speed Insights
PSI is updated to use Lighthouse 6.0, which allows you to measure Core Web Vitals in the laboratory and field parts of the report.
- Google Search Console
Search Console reports show URL performance grouped by status, metric type, and URL group. It depends on three Web Vitals measures: LCP, FID, and CLS. If the URL does not contain the least appearing data, it will not be included in the report. Once a URL has a data approach for any indicator, the state of the page is the state of its worst indicator.
- Chrome Extension
This type of extension measures Web Vitals and provides real-time feedback on workload, interactivity, and structure changes, and is compatible with how Chrome reviews these metrics and sends them to other Google tools.
● Optimization of Core Web Vitals
Now that you have measured the core vitals of your website, it’s time to optimize or improve them. But before we start, let’s make a little disclaimer: every website is different, and we cannot cover all potential issues here. When you use different tools to generate performance reports, it can be helpful to compare the results and improve your pages more effectively.
There are five ways to properly optimize the core web vitals:
- Execute slow loading of the page
- Improve quality of images
- Provide properly fixed images
- Increase server feedback time
● Core Web Vitals as Ranking Signals
Google is presenting a new ranking signal that merges web vitals with present user experience signals to enhance the way we measure the overall experience of the page. By adding Core Web Vitals as a ranking feature and combining it with other user prompts, Google hopes to help more website owners create pages that users like.
If Google regulates that a page provides a high-quality user experience based on page experience signals, it may improve the page ranking in search results. However, in terms of ranking, the relevance of the content is still very important, content directly related to the search query can rank high, even if its visibility on the page is poor.
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The Core Web Vital setup will expand with time, and Google wants to keep Core Web Vitals as cheap as possible. The weight of CLS may increase, and they want to optimize the controlling of long-term pages because now layout changes will pursue to be added to the CLS score after the association.
In addition, we expect that websites that receive large amounts of traffic from non-target markets without fast hardware and Internet connections will consider blocking users in these markets from examining the website, thus reducing the possibility of negatively affecting their core websites.