As a restaurant owner, you must understand that the hospitality of the customer is everything in this business. The most crucial aspect out of any other is that the customer should be satisfied not only with the service and food but also with the decorum and environment of the place where he has willingly come to spend not only money but a pleasant evening as well. The customer should not feel disinterested and bored. If only there was something that could constantly keep your customers engaged and give you an insight into what they really think of the restaurant. Good news for you, there is! It’s called a social media wall.
What is a Social Wall?
Ever noticed a huge screen which continuously displays live tweets, Instagram posts and other social networking platform’s feed’s in events or weddings? That’s what a social wall is! It’s basically a digital screen which displays live feeds and posts from various social media platforms on any digital screen. A Social wall is often known to be called a Twitter Wall, a live Instagram Wall and a live hashtag wall etc.
How does a Social Wall work?
Live feeds are fetched by a Social Media Aggregator tool when a particular hashtag or handle is used from a social media platform and then displayed on a digital screen or signage. Consider it like a “generator” which keeps on setting up the latest content and feeds continuously.
How is a social wall beneficial for restaurants?
For any industry, the advertisement is the greatest factor which is responsible for the continuous engagement of customers with your product. But in this generation, made-up advertisements are considered self-praising and hence, become irritating and annoying. In case of restaurants and bars, what people trust these days are reviews by other fellow customers who have actually experienced the services of the restaurant. Social walls are therefore used by organizations and brands to exhibit these posts and feeds, which endeavor natural and honest reviews of the customers. These reviews are much more effective than a made-up advertisement because these are directly from the horse`s mouth and can attract more customers every day. This not only attracts customers but makes the restaurant and its staff understand what people actually feel about the place. This way, the restaurant can identify the flaws in their service or food, and make the required improvements fulfilling to the customer’s desires.
Another reason for using a social wall in a restaurant is that it creates an elegant decorum and keeps on attracting the attention of the diners. Also, people love being recognized and what could be a better way to do that than to have their own picture as a post on a big screen for everyone to see. This makes a customer more involved to visit the restaurant. A social wall creates conversation among the people. Imagine the number of conversations that can be created about your restaurant or bar simply by a post on the screen.
The technique of Social Media Aggregation is being used by brands for huge events, weddings, hotels, and Malls etc. It has been beneficial in not only developing clients but increasing the revenue of their company as well. This technique is definitely going to be widely used by small industries in order to leverage, gear and grow their business in the future.