Instagram is one of the emerging social media platforms. The app is an online platform that allows users to post photos and videos. Instagram offers sharing of images, video posts, statuses, and story posts, which are the most famous features of the app. However, finding the best time to post on Instagram is essential initially. These time slabs are according to the days of the week and people’s routines.
On Mondays, suitable time is between 7:00 AM and 8:00 AM; other timeslots with higher engagement levels are 4:00 PM and 8:00 PM. Tuesday, Wednesday, and Thursday have similar time slots with nominal variations. On Fridays, time slots are 4:00 PM and 7:00 AM to 8:00 AM. On weekends, people’s engagement remains at the lower side. However, the best time slots are 7:00 AM on Saturdays and 6:00 PM to 9:00 PM on Sundays.
Table of Contents
Is it Important to Consider the Time?
Yes, the posting time affects your post’s reach and viewer engagement. There are multiple factors to consider while posting on Instagram. However, one of the most important things is to have time to post your content. Keep the time in consideration is essential to increase the engagement of your posts, stories, and reels. Some certain times and days ensure more content engagement than other times and days.
How Does the Time of Posting Affect?
Every app section, including the main Instagram feed, stories, and reels, is backed by separate algorithms. Engagement is one of the most critical signals for multiple Instagram algorithms. The engagement means likes, comments, shares, and saves of your content. Engagement tells the app that content is associated with people. In return, the algorithm will show your content to more people, like those already engaged.
The Appropriate Times to Post on Instagram:
The most appropriate time to post on Instagram is generally from 7:00 AM to 8:00 AM on weekdays. According to the data collected from more than 5 million Instagram posts, the content posted within this time slot got more engagement than in other time slots. It is just because Instagram users go and check the app for updates before starting the day and scroll the app during their morning commute to work and their offices.
On weekdays, engagement suddenly increases at 7:00 AM and slows down at 8:00 AM as working hours start. The wise, appropriate time to post the content is stated below:
The Suitable Time to Post on Monday:
The most appropriate time to post the content on Mondays is when people wake up between 7:00 AM and 8:00 AM. Other timeslots with higher engagement levels are 4:00 PM and 8:00 PM. Content posted in these timeslots engages more users on Instagram and increases the reach of your content to a targeted audience.
Appropriate Time to Post on Tuesday:
The most suitable time to post the content on Instagram on Tuesdays is in the early mornings. Data engineers conducted the analysis and found that content engagement increased around 7:00 AM. The content posted in this time slot engages more people from the targeted audience. Posts get more views, likes, and comments.
Suitable Time to Post on Wednesday:
Wednesday has the same pattern as other weekdays. On Wednesday, the best timeslot to post on Instagram is 7:00 AM to 8:00 AM. The peak time of the day comes with a rise in engagements in posts and stories. People scroll the app before going to work or during their commute to the workplace. However, on Wednesday, no real engagement leaps later in the day.
Best Time Slot on Thursday:
The appropriate times to post the content, including stories, reels, and posts on Thursdays, are 7:00 AM, 8:00 AM, and 4:00 PM. Thursday has more content engagement slots than previous days of the week. It is observed that more Instagram users rush to the app to scroll in these timeslots, and content posted according to this schedule will get a higher engagement rate. However, on the top, the peak engagement time is 7:00 AM.
Suitable Time to Post on Friday:
As per stats, the most suitable time to post on Fridays is at 4:00 PM and from 7:00 AM to 8:00 AM. However, as per data engineers, Fridays have slightly higher engagement time slots than other days. The content posted at 4:00 PM will engage more users and ultimately lead you to a higher rate of viewer reach. On Fridays, I always prefer to post the content as per the schedule stated above to increase the visibility and reach of your content.
Engagement Time on Saturday:
The best time to post the content on Saturday is 7:00 AM. Due to weekend content, engagement slightly grows on Saturdays compared to weekdays. Content engagement also starts increasing at 4:00 PM and 8:00 PM. However, 7:00 AM is the best time to post content to grab users’ attention in these time slots.
Suitable Engagement Time on Sunday:
The most appropriate engagement time on Sunday is in the evening, from 6:00 PM to 9:00 PM. On Sundays, content engagement remains on the lower side in the mornings. The most suitable time to post the content on Sundays is in the evening. The content posted according to this time slot will get more responses from users and, ultimately, will lead to higher content engagement.
Best Times to Post on Instagram at a Glance:
Monday | 7:00 AM |
Tuesday | 7:00 AM |
Wednesday | 7:00 AM |
Thursday | 7:00 AM |
Friday | 4:00 PM |
Saturday | 7:00 AM |
Sunday | 7:00 PM |
What is the Most Suitable Day to Post?
As per stats, Mondays and Fridays are the most suitable days to post the content on Instagram. The content posted on these days gets higher content engagement. Always post your content on these days in prescribed time slots to get the benefit. On Mondays and Fridays, people engage with the app, and ultimately, it leads to more content engagement.
Final Lines:
Instagram is a platform where thousands of celebrities, social media influencers, and businesses post millions of new content daily. Every emerging social media influencer and business needs to get higher engagements on Instagram. However, observing the time spent posting the content and preferring to post the content in highly engaging time slots can increase the engagement of posts. It enables you to reach out to the targeted audience at a higher pace. The article above provides tips for finding the best time to post on Instagram. Furthermore, other factors like segmentation, products, and targeted users impact content engagement, but time is crucial.