It is common these days for internet marketers to utilize a variety of marketing gimmicks to promote a website’s products/services. Incidentally, one of the widespread and most commonly used marketing gimmicks is article marketing, which works wonders for a business to earn tremendous sales, visibility, traffic and what not. Unfortunately, however, some cunning online marketers have marred the significance of article marketing by using devious or black-hat techniques that although appear harmless apparently but deliver dangerous repercussion in the long run.
One extremely pervasive black-hat technique that has been in usage among a lot of dare-devil and cunning article marketers is article spinning software that have made a fuss on the internet for a long time. Not to mention, article marketing contributes massively to build a mass of backlinks. The caveat to keep in mind is that article marketing through article spinning software is considered as a black-hat technique that can take a toll on a website’s visibility, page rank, etc.
If you still cast doubt on whether using black-hat article marketing technique is dangerous or not, look at the following salient 7 reasons and conclude on your own:
1. Search Engines give attachment to unique, engaging and readable content
Whether it is Yahoo, Bing or Google, the leader of all search engines, invariably attach importance to fresh, engaging and readable content. Also, content that is loaded periodically often have the odds to get a higher ranking in search engine result pages.
2. Article spinning software typically generate scribbled copies
A major loophole with article spinning software is that these programs typically generate substandard quality content, which is even hard to read. Rather than using article spinning software, the better alternative to choose is to start creating articles manually using your creativity. Of course, creating content from scratch manually will take time as well as your skills and efforts, but in the long run of that all, suffice to say that you will find that is all worth considering.
3. The diction may be different, but the essence and the quality are tainted
Most article spinning software will help you in making several different versions of an original article by replacing the original words with matching synonyms. This is seemingly a very easy way to give the mention of one thing in several different ways, which means the nitty-gritty is still the same, but the quality is still compromised heavily. Again, the recommendation is to choose to publish unique articles.
4. Article spinning is commonly reckoned as an unfair practice
According to webmasters and even search engines, article spinning is typically looked with askance and this is an absolute truth. These software tools will taint your online reputation and trustworthiness. That is why it is worth the consideration to avoid using such unethical tools. After all, building your reputation could take several months or years and you are very likely to mar it in a jiffy when your target readers come to learn that you have started posting duplicate content.
5. All search engines are designed to contradict spun articles
All search engines, in general, are designed to contradict article spinning committed by online marketers. Most importantly, Google’s latest Panda Update is attentive to substandard sites, for example, content farms that feature spun articles.
6. Article spinning restricts a writer’s creativity
Article spinning is proverbial for putting a check on a writer’s creativity – and, with said that, most decidedly, spinning an article will never make you a creative writer. Spinning articles is also a lax method of acquiring backlinks and will certainly backfire once search engines come to know about the use of “unethical” practices.
7. Spun articles are highly likely to saturate the market
An original content, which is spun can readily turn out multiple versions, but when it comes to reflecting different viewpoints, they fail miserably. Certainly, different versions of an original article can saturate the market. It will critically leverage the originality of content featured on your website/weblog and therefore prompt search engines to tag yours as a plagiarized version.
So now it is easy for you to conclude by yourself why rewriting an article is never worth the consideration but in fact it is worthy of creating articles manually using your creativity. On the other hand, if you are not good at writing, you can take help of professional writers working in a SEO company USA or India to deliver you creative and original articles.