Are you struggling to get your business on the first page of Google? If so, you’re not alone. There are thousands of businesses just like yours trying to break through the clog and make it to the top.
It’s not enough to simply build a website and hope that people will find it. A website needs to be accessible and attractive to your potential customers. Successful websites aren’t built overnight, but with a little planning and hard work you can create a great site that is stylish, useful, and gets found in search engines.
Nobody wants to be on page 2 of Google, so here are 5 practical ways to get your business on the top of the search engine. The top position in Google is where the money is.
5 ways To Get Your Business On The Top Of Google
1. Pay for Ads
AdWords is a great way to get your business at the top of Google. You have probably noticed that when you search for something on Google, the first few results are usually ads. This means that they have paid to be there. While ads can be expensive, they can also be very profitable.
For example, if you were to pay $10 a day for an ad and received 100 clicks (visits) in one day, that would mean you would pay 10 cents per click. If one out of those one hundred people purchased something from your website, you would make more than $9 profit from that one sale.
One other benefit of pay-per-click advertising is that it can help your website to become popular quickly. This will allow users to find your website in the future without having to pay for advertising.
2. Use Local SEO
Local SEO gets your business on the top of Google, Bing!, and Yahoo! for local searches. It allows you to reach customers who are ready to buy from you right now. With over 50% of mobile users searching for local businesses, it’s simply too large of a market opportunity to ignore.
In addition, Google recently altered its algorithm so that mobile searchers will see local results even if they don’t include a geo-modifier, such as a city name. This means that searchers in Chicago might see Boston businesses listed in their search if they don’t include “Chicago” in their search query.
Local SEO uses a variety of strategies getting your site ranked on search engines like Google, business directories such as Yelp, Super pages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website and reviews about your business from sites like Yelp or TripAdvisor.
3. Make Sure Your Site Is Fast
According to Google, 50% of the people who search for something online expect to find their answer immediately. That’s why you need to make sure your website loads fast on all types of devices.
A slow loading website will not only cost you a lot of visitors, but also prevent your rankings from improving.
For instance, if your website is new, it might take some time for Google and other search engines to crawl it and index all the content. As a result, your site might not appear in search results when people look for it.
So, how can you speed up your website?
First, you’ll need to identify the cause of slowness. This process can be tricky and time-consuming because there are many reasons why websites load slowly. Some causes of speed issues include poor hosting service, too many ads or images on the page, and using too many plugins (especially on WordPress sites).
If you have a WordPress site, I recommend using a plugin like WP Rocket or WP Super Cache, which will speed up your website significantly by compressing images and caching files.
4. Create Useful Content
The golden rule to be on top of Google is to create useful content. Creating useful content is the best way to market your business online. The internet is full of content and if you’re not adding anything new, you’re falling behind.
You will never run out of topics for creating useful content, especially with the benefits it offers:
- Useful content drives traffic. Useful content attracts people who are interested in your business. They will share it and link to it, thereby driving traffic to your website.
- Useful content establishes authority. A well-written article or blog post that answers a reader’s question or solves a problem will make you an expert in their eyes. You will be seen as someone who knows what they’re talking about, and they will trust you more.
- Useful content increases engagement. Useful content makes your audience happy because they can read something that interests them, and they can learn something new at the same time, it’s a win-win situation! And when your audience shares your articles, blog posts, videos or photos on social media, you get even more exposure for your business.
- Useful content helps rank higher in search engines. By consistently creating useful content for your readers, search engines. It takes a lot more effort to rank on the first page of Google today than it did five years ago.
In fact, I’ll go as far as saying that you have to create useful content if you want your business to get to the top of Google.
If your business sells products, then creating “review” style articles is an excellent way to use content to generate traffic. If you manage to get one of these on the first page of Google for a relevant keyword, then you will see a large amount of traffic.
5. Get Listed in Online Directories
Getting your business listed in online directories should form a key part of your digital marketing strategy. Online directories are a list of businesses, which can also be used by consumers to find products or services. Most directories will include a link to your website, which will help improve both the domain authority and search engine rankings for your site.
There are thousands of online directories out there, but it’s important that you only use those that have been well established. Some will be free, whilst others charge an amount per listing or annual fee. If you are paying for a listing, ensure that it is a popular directory with good traffic levels and one that is relevant to your business sector.
Using a reputable directory management service will take the hassle out of getting listed in online directories, as they will manage all the submissions on your behalf and advise on those directories that are most beneficial for you. Once you start to get listed in online directories, you may notice an immediate increase in traffic levels and sales leads coming through from your website.
The best way to get your website on top of Google is to create a strong foundation and then put yourself at the center of a network. What are your strengths? Are they useful to other people? Are they relevant to your industry? Are they genuinely interesting? Build on these strengths and help others in the process, and you’ll create a circle that leads back to you, building your business as an organic, constantly-evolving entity. This way you’ll never be far from relevance or success.
Be honest with yourself. Are you ready to commit serious time, energy and resources to make your site successful? If the answer is yes, then here are some tips that can help you make your business website a success.