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What Is SEO and How Can Your Rank Improve in Search Engines

Most of you may already be familiar with SEO or search engine optimization especially if you are always using the Internet, but some of you are wondering what it is and its importance to webmasters. SEO is often used by website owners as a tool to promote their website or business and to get search engine traffic. The main objective of any website owner is to have a higher rank in different search engines. If your website is highly ranked, this means that you have a big chance of attracting many people to visit your site. However, you have to make sure that you are luring the right market to your site. The traffic coming into your site should be the market you’re really targeting. Otherwise, you will have wasted time and effort.

What is SEO?

SEO or Search Engine Optimization is the practice of optimizing a website or online store for search engines to rank it higher in search engine result pages. This helps businesses drive more traffic and increase their online presence. When they get more visitors, they are better able to convert them into leads and customers.

How SEO Works?

SEO usually looks deeply into the trends of different search engines as well as the things that most web users are looking for. The SEO process involves exhausting tasks and it requires a lot of time and effort to do this. Ranks in engines are not only determined by keywords, but it also depends greatly on the number of visitors and quality backlinks. Search engines consider backlinks as a means to rate the popularity of a particular website and this is one of their major criteria in ranking websites.

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Search engines like Google, Yahoo! and Bing do not reveal their SEO criteria and that’s for webmasters to find out. Why? Because if all webmasters knew of their criteria, the system of engines might become uncontrollable as all of them will utilize similar strategies in order to be ranked high. This is the reason why it is not easy to get a good position in search engines.

Now that know that landing on a good spot in engines is not easy, do you think you have a chance to achieve it? Yes, of course, there is. You are given a couple of options. One, you can allow a big percentage of your time to learn the ropes of SEO and find the strategy that will work well for your website. Looking for a strategy may take a long period of time. Your second option is to get an SEO expert to do the job for you. SEO experts exactly know what strategy to use in promoting your website.

About the author

Fawad Malik

Fawad Malik Technology geek by heart, blogger by passion, and founder of, He regularly explores ideas and ways how advanced technology helps individuals, brands and businesses survive and thrive in this competitive landscape. He tends to share the latest tech news, trends, Blogging, Business ideas and updates with the community built around WebmastersHall.